Grasp 

Grasp is a tech-company offering several services with everything breaks down to data.
They´re building a powerful, open and technology-agnostic data platform – allowing anyone to become truly data-driven in minutes. By breaking down silos, they spur innovation and enable transformational workflows. All at a low cost. Fjuz´ task was to create a brand platform with a new visual identity, and help Grasp to communicate their core and mission – which was, or is, complex at all cost!

Our solution is based on what Grasp actually daily work with – data and data-infrastructure. We created a dominated purple-colorpalette, with distinct usage, and made the solid typography (from Dinamo) one of the main heroes in the visual identity. We created also some micro and semi-illustrations to give the identity the touch of the “quick-witted” personal look the company was looking for.

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Role: Design, illustration and animation

Team: Linn Aakredalen Fjeld, Kai Aurbekkholen and Jo Bergersen