Retro illustrations
Challenge
h2
Odd football club wanted a different match identity for their upcoming season. Since they´re a club with a lot of history anchored, we came up with an illustrative poster and ad series, expressing a retro- and a minimalistic style, in-action poses of the team players and the coach. We did a subtle color change with the clubs distinct color palette to match the style, look and feel of the match identity in the posters and the ad-campaign that season. We combined the illustration style with a tight and clear typeface to keep the minimalistic play in order. For every (home) match we also gave the illustration a bit of motion in the digital ads, to even get it more alive.
–
Role: Art direction, design and illustration
Challenge
h2
Odd football club wanted a different match identity for their upcoming season. Since they´re a club with a lot of history anchored, we came up with an illustrative poster and ad series, expressing a retro- and a minimalistic style, in-action poses of the team players and the coach. We did a subtle color change with the clubs distinct color palette to match the style, look and feel of the match identity in the posters and the ad-campaign that season. We combined the illustration style with a tight and clear typeface to keep the minimalistic play in order. For every (home) match we also gave the illustration a bit of motion in the digital ads, to even get it more alive.
–
Role: Art direction, design and illustration
It was printed 100 exclusive copies of these posters, which every single player wrote their autograph. The posters were sold in the clubs official store.
It was printed 100 exclusive copies of these posters, which every single player wrote their autograph. The posters were sold in the clubs official store.
