ODD Football Club
Challenge
Odds ballklubb, is the oldest football club in norway, back from the late 19th century.The club is among one of the best football clubs in norway, in the top division, Eliteserien.Odds Ballclub(named Odd), wanted to renew their logo, and sharpen up their visual identity.
Odd has a desire to grow history to a greater extent. Their old logo had no historical foundation, and we further clarified the identity through a logo change – a logo that will mold the club’s history into the future. For Odd, it was important to stick with the original black and white, in addition the arrow, which is getting a bigger role.
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Role: Art direction, animation and design
Challenge
Odds ballklubb, is the oldest football club in norway, back from the late 19th century. The club is among one of the best football clubs in norway, in the top division, Eliteserien.Odds Ballclub(named Odd), wanted to renew their logo, and sharpen up their visual identity.
Odd has a desire to grow history to a greater extent. Their old logo had no historical foundation, and we further clarified the identity through a logo change – a logo that will mold the club’s history into the future. For Odd, it was important to stick with the original black and white, in addition the arrow, which is getting a bigger role.
Role: Art direction, animation and design
The power of the arrow.
The arrow has a historical and special place in Odd. The element was allready wellknown, but had a bigger potential to be a more powerful graphic element in the identity. We improved the arrow itself, -more suitable for digital use, and gave it guidelines to make it a stronger part in the new identity.
The power of the arrow
The arrow has a historical and special place in Odd. The element was allready wellknown, but had a bigger potential to be a more powerful graphic element in the identity. We improved the arrow itself, -more suitable for digital use, and gave it guidelines to make it a stronger part in the new identity.
How it was launched
We had a core-group of people at Odd along the way, trough our entire process. The team at Fjuz, combined with the people in Odd, made a strategic launch-plan, so all of us had the same idea and a clear vision of how the new identity should be launched. We had three phases, which the first one was a more mysterious/cryptical one, to boost the curiosity in the local community and the fans. The second phase was the real launch day, with prepared visual designs for both digital and print for expose. We had a live presentation with a press conference afterwards. The third phase was more of a after-push of the whole identity, to kick the identity even longer into the hearts of local people.
