Pancom
Challenge
Pancom is a Norwegian investment company, and had their needs to get a new visual identity system, with brand guidelines, and also bring the new design into their new premises and new offices.
The new identity communicates the values and the core of the company, in a modern way. The new logo contains of columns which symbolizes the company’s many subsidiaries. The abstract symbol takes advantage of the negative space in between the columns which in total creates a center-focused midpoint, and in addition both the columns and the negative space symbolize the cooperation between their subsidiaries. The identity contains of a conceptual system with exclude-option of the logo symbol, for a graphic language combined with a pattern to refer to the investment-aspact in Pancom.
–
Role: Art direction, animation and design
All photos: FJUZ / Birgitte SjøbergÂ
Challenge
Pancom is a Norwegian investment company, and had their needs to get a new visual identity system, with brand guidelines, and also bring the new design into their new premises and new offices.
The new identity communicates the values and the core of the company, in a modern way.The new logo contains of columns which symbolizes the company’s many subsidiaries. The abstract symbol takes advantage of the negative space in between the columns which in total creates a center-focused midpoint, and in addition both the columns and the negative space symbolize the cooperation between their subsidiaries. The identity contains of a conceptual system with exclude-option of the logo symbol, for a graphic language combined with a pattern to refer to the investment-aspact in Pancom.
Role:Â Art direction, animation and design
All photos: FJUZ / Birgitte SjøbergÂ
